COM 451 : Communication And Marketing
Credits: 3
Semester:
Prerequisites: Communication major, COM 101
Corequisites: None
Type: LEC
Covers all aspects of the role of communication in the process of marketing goods and services. Specifically, the course covers the design and implementation of marketing information systems, organizational communication within market-driven companies, market research (focus groups, survey, and experimental methods), product design and testing, and the development of communication campaigns, including message design and placement.
Class Schedule: Fall 2009
COM 451 not offered in this semester, or the department has chosen not to publish it in the on-line class schedule.
Class Schedule: Spring 2010
COM 451 not offered in this semester, or the department has chosen not to publish it in the on-line class schedule.
Last Updated: Nov 23, 2009 1:33:29 AM
